Overview:
A project a bit outside of my normal aesthetic, but took it on to showcase my versatility and ability to adapt to any situation or design style. The goal here was to craft a visually enchanting and feminine brand identity for a professional photography service. The client desired a logo that not only reflects their skill in capturing moments but also embodies a sense of sophistication and timeless beauty.
Project Objectives:
1. Feminine Aesthetic: Develop a logo that exudes a distinctly feminine aesthetic, blending softness with a touch of sophistication to appeal to the target audience.
2. Timeless Elegance: Create a design that transcends trends, conveying a sense of timeless elegance that aligns with the enduring nature of captured memories.
3. Symbolic Elements: Integrate subtle visual elements that symbolize something important to the client, emphasizing a subtle family value, while maintaining an overall feminine and graceful feel.
4. Color Palette: Choose a color scheme that reflects femininity, using soft and muted tones to convey a sense of warmth and approachability.
5. Versatility: Design a logo that can be adapted to various applications, from signage and business cards to online platforms, maintaining clarity and impact.
Deliverables:
1. Signature Logo Mark: Craft a unique and recognizable logo mark that embodies the essence of Cassie Stacey Photography, combining a feminine touch with subtle nature and family symbolism.
2. Color Variations: Present the logo in a range of color options to allow for flexibility in different applications, from business cards to watermarks on photographs.
3. Mockups: Showcase the logo in mockups of various branding materials, such as business cards, a website header, and social media profiles, to illustrate its real-world application.
